Using a sustainable production to unlock commercial outcomes

Shoot a quality first brand script without transporting the car to a remote location in Iceland...

Challenge

Shoot live plates for a Spark44 ad script with time / budget constraints for technical CGI /VFX post production processes

No flights , cars or people travelling to Iceland

Solution

Pre-production & Direction remotely in London & Iceland

Source & reccy a specific location in a remote part of the country Full post production CGI / VFX in London Full measurement of the Sustainable remote solution vs the Traditional model

Results

More effective media targeting

Additional 5 x versions were created by utilizing the cost savings & our strategic media advice, which allowed JLR to target specific audiences based on the following:

Model type
Price Range
Affluence / Demographic
Audience matrix data

83% reduction in scope 3 carbon emissions

40% reduction in cost, reinvested in additional assets

35% in time saved

Trees planted with Trees for Life to the equivalent of 15,000 kg of CO2 emissions