Ensuring creative quality… sustainably

Challenge

Produce 3 videos across different locations with Johnnie Walker brand ambassadors. Creative quality being a key pillar of the brief. 

The final videos needed to have very high production values, have a unique and individualistic look that reflects the main protagonist... And feel like they are from the same family and of course represent the Johnnie Walker brand in every way.

Solution

M3 Labs selection process to match the right high quality local production partner against the brief. Triple bid process, including treatments for client presentation.

Meticulous pre-production planning process covering review and approvals across all aspects of production from talent & location to scouting through to shot list.

Core creative team attendance at the shoot in and managing remote reviews and approvals with a range of the Brands stakeholders.

Centrally managed post production to ensure consistency across all 3 films.

Results

Delivered 3 on Brand unique films. Further productions planned for 2024. 

82% reduction in carbon emissions

30% reduction in cost. Reinvested in additional assets to drive media performance & effectiveness

45% saved in time 

Grove of Trees planted with Trees for Life. The equivalent of 15,000 kg of CO2 emissions