Creative & production tailored to showcase wider range of products and services
Putting the audience first, 10x videos were created to fit each and every audience type
Challenge
To promote the wide range of experiences and services available at Hyatt & delivered in the most sustainable way.
Solution
Each individual creative concept was developed to resonate and engage with different audience segments from Families to couple to groups.
Results
The final solution allowed Hyatt to engage with different audiences with a tailored approach, so that the media could planned far more effectively and improve the consideration to conversion funnels as opposed to the more traditional “vanilla, one size fits all approach”
We reduced the carbon emissions by over 80% by using one of our brilliant M3 Labs teams in Mexico and over 30% in cost allowing the client to create 10 full videos and 15” versions fit for social and digital.