<h3><strong>Challenge</strong></h3>
<ul>
  <li>Promote Dubai to the German Market and also highlight new direct routes to Dubai from Germany as part of a wider campaign <em><strong>“Dubai is closer to you than ever”</strong></em></li>
  <li>Showcase experiences that would appeal to the target audiences across Wellness, Indulgence and Adventure</li>
</ul>
<h3><strong>Solution</strong></h3>
<ul>
  <li>Secured, contracted and managed&nbsp; 7 high quality German&nbsp;Influencers across SOLO / COUPLES and&nbsp;FRIENDS target audiences.</li>
  <li>Worked with our local production partner to shoot films, photography and cutdowns to be used by Lastminute.com, the Influencers and Dubai Government Tourism</li>
</ul>

<h3>Results</h3>
<ul>
  <li>7 x High quality Influencers</li>
  <li>8.4m impressions</li>
  <li>Total Assets delivered = 553 (video x image)</li>
  <li>4.7m Engagements (vs 406k target)</li>
  <li>Asset over-delivery of 607%</li>
  <li>Weighted Engagement rate 220% higher than the average on IG in 2023</li>
  <li>10 main films</li>
  <li>7&nbsp; x short cut downs</li>
  <li>91 full retouched photos</li>
</ul>

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M3 LABS x DUBAI DET CASE STUDY

Influencer & Production & Data & media amplification

Dubai

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