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Scaling campaigns for local markets

Capital Group

The Challenge

  • Capital Group needed a global campaign to launch their new sustainable funds. 
  • The campaign needed to resonate across all their key markets.
  • They loved the headline “eco meets economics” but were not sure the line would work in all the markets.
  • They needed a partner that could produce all required assets to the high creative quality standards 
  • Tight turnaround time to develop all assets required for the media plan including programmatic, print and online videos.

Solution

  • Implemented our end to end transcreation services to support Capital Group
  • Tested headlines in all the markets during creative development
  • Best in class transcreation services delivered by local creative writers.
  • Efficient end to end adaptation and versioning with final delivery to media

Results

  • 40% reduction of turnaround times
  • 30% cost reduction
  • Impactful creative that is tailored to each individual market requirements.