
Scaling campaigns for local markets
Capital Group
The Challenge
- Capital Group needed a global campaign to launch their new sustainable funds.
- The campaign needed to resonate across all their key markets.
- They loved the headline “eco meets economics” but were not sure the line would work in all the markets.
- They needed a partner that could produce all required assets to the high creative quality standards
- Tight turnaround time to develop all assets required for the media plan including programmatic, print and online videos.
Solution
- Implemented our end to end transcreation services to support Capital Group
- Tested headlines in all the markets during creative development
- Best in class transcreation services delivered by local creative writers.
- Efficient end to end adaptation and versioning with final delivery to media
Results
- 40% reduction of turnaround times
- 30% cost reduction
- Impactful creative that is tailored to each individual market requirements.